Brand Strategy Consultation Questionnaire Business Overview Name * First Name Last Name Email * Phone * (###) ### #### What is the name of your business? What products/services do you offer? What inspired you to start this business? What problem does your brand solve for customers? What do you want people to think or feel when they hear your brand name? Do you have a tagline or slogan? If not, would you like one? Thank you! Target Audience Who is your ideal customer? (Demographics: age, gender, location, income, interests, lifestyle) What are their biggest challenges or pain points? What problem does your brand solve for customers? How do they currently find and interact with brands like yours? What makes them choose your brand over competitors? Are there specific emotions you want your brand to evoke in your audience? Thank you!